Overview
Drip — The Water of Sport
Drip is a UK-founded lifestyle water brand — The Water of Sport — built around sport, culture, and everyday hydration rather than another commodity bottled water. Launched in 2024, the brand is now concentrating on a focused U.S. operating launch.
The thesis is simple: water is universally consumed but largely bought as a commodity, while adjacent energy and performance categories have built preference and brand value through culture. Drip applies that brand-building playbook to the one drink every athlete consumes, aiming to occupy the open territory between lifestyle water and sport.
The U.S. route to market runs through food and liquor channels — US Foods and UNFI — with finished inventory available and printed cans supporting the next production run. The near-term plan is to prove sell-through and 8–12 week reorder in selected channels before broadening distribution.
Drip Holdings, Inc. has identified a US$3.0 million growth-capital requirement — for inventory and production, working capital and logistics, demand creation and sales execution, and a lean U.S. operating platform. This participation is a US$2.0 million secured convertible bridge, the first tranche of that requirement. Terms and risk factors are disclosed to verified accredited investors under Regulation D, Rule 506(c).
Sports Partnerships & Collaborations
Drip is the global water partner of the UFC, Tottenham Hotspur Women, Matchroom Boxing and Michael Johnson's Grand Slam Track. Drip has also partnered on collaborations with some of the largest global sports brands such as Nike, Adidas and Gymshark.
Entertainment Partnerships
Drip is the water partner for all Live Nation festivals across the UK. Drip is also the water partner across all Superstruct festivals in the UK, as well as Wynn Entertainment in the US.
Details
For more information, view the Sponsor's Investment Memorandum below.
Premise
Why Drip
A UK-founded lifestyle water brand now executing a focused U.S. launch, with finished inventory on hand and a route to market through US Foods and UNFI.
Why now
Early in U.S. entry: inventory available, distribution set up through US Foods and UNFI, with sell-through and reorder as the near-term proof.
Why this structure
A secured, first-lien convertible note - downside protection with equity upside on conversion.
Use of Proceeds
Per the term sheet. Final terms are governed by the definitive documents.
Essentials
Accessibility
Open to verified accredited investors under Regulation D, Rule 506(c).
Post-investment
Crowdlender handles investor relations, servicing, and reporting through the full life of the deal.
Growth Plan
Drip’s five-year U.S. net-revenue plan — from a 2026 reset to a $20M target in 2030.
US net revenue targets ($M) from Drip's August 2026 investor materials (Investor Memorandum and 3-year roadmap). Management's internal operating targets, not a forecast of investor returns, and not independently verified. Actual results may differ materially.
Why Participate?
Secured downside protection
The note is secured by a first-priority lien on all Company assets, placing participants ahead of unsecured creditors in the capital structure.
Brand equity in sport & culture
Drip's positioning is reinforced through partnerships across sport and live events, building distribution access and brand visibility in target US channels.
Conversion upside
On a qualified equity financing, outstanding principal and accrued interest convert at a 25% discount to the financing price, subject to the definitive documents.
Full-life investor relations
Crowdlender services every participation for the life of the deal - investor relations, servicing, and reporting handled end-to-end, not handed off after close.
Expected Return Profile
Pro forma illustration of contractual interest accrual on a $100K participation.
Pro forma and illustrative. Assumes no default. Interest accrues as payment-in-kind (PIK) and is added to principal; it is not paid in cash until maturity or conversion. Past performance is not indicative of future results. Terms summarized from the term sheet; final terms are governed by the definitive documents. Offered only to verified accredited investors under Rule 506(c).
Subscription process
Confirm your amount
Indicate your intended participation, at or above the $5,000 minimum, through the platform.
Sign the subscription documents
Review and execute the subscription agreement and related offering documents electronically.
Fund your investment
Transfer funds via ACH or wire per the instructions provided at signing.
Investment active
Once funds settle and documents are countersigned, your participation is active and reporting begins.
Offering Docs
The core offering documents for this investment, prepared and delivered by the Sponsor.
Management
Drip (Drip Holdings, Inc.)
Drip's U.S. build is led by an operator team, with founders stepping off the board as part of a governance reset. Anthony Pullen (Chief Executive Officer) is a global beverage brand-builder who built a national on-premise organization at Campari USA and helped scale Lyre's across retail, hospitality and international distribution; he leads the U.S. reset, capital deployment and route to market. Greg Bundy (Chairman) is a senior capital-markets and asset-management executive, former global COO of Merrill Lynch Asset Management and former chairman of Federation Asset Management and Lyre's; he leads board oversight and capital formation. Jaron Berkhemer (Chief Marketing Officer) brings more than 20 years scaling beverage and spirits brands, including BULLDOG Gin, Lucas Bols and Q Mixers. Sean Lynch (Head of Sales) brings more than 17 years in start-up beverages, including commercial sales at Liquid Death, and owns distributor activation, authorizations, live-door conversion, sell-through and reorder.